Less intimidating cybersecurity

The mission

Redesign Senteon's website into a company showcasing experience towards their user group.

Role

UX/UI Designer, Freelance

I led the redesign of Senteon.co's website.

Context

Senteon.co

Timeframe

‍3 months

The challenge

Implementing cybersecurity is a daunting task for small businesses. Senteon is a cybersecurity startup targeted towards small churches and dental practices.

Senteon came to me asking for a personable website to help understanding their product for small churches and dental practices easy.

Delivered iterative prototypes and high-fidelity screens

Collaborated with frontend engineer to ensure proper installation.

Problem

Senteon.co needed a website that clearly represented their product offering to clients.

Solution

Senteon.co’s new website gives users a welcoming introduction to learn about their products.

Language, visuals, and colors were tailored to give off friendly charms while maintaining a high level of professionalism.

Illustrations and imagery to add friendliness.

Enacted a comprehensive style guide for seamless and consistent future application.

Focused on clear product differentiation and Senteon's goals as a company.

What we do

Our clients

Partnership program

Our Clients - All Services

Impacts

Business impacts

12% increase in conversions for product inquiry within six weeks post-launch.

Design impacts

Updated Senteon's branding to be consistent for their focused clientele.

Developed UI style-guide for company handoff to ensure that the website aligns with a consistent and cohesive brand.

Senteon Website Redesign

Senteon was in need of an updated user interface for their website that better represented their brand and values.

CONTEXT

Freelance

Outdated and hard to read

The current website was very wordy and inaccurately reflected their message. Through a content audit, it was evident there were too many words, cybersecurity jargon, and too many outdated pages.

Large blocks of text without imagery makes the website hard to process information.

Jargon like "OEM white label" and "system hardening" makes the solution feel out-of-touch for novice security users.

Using harsh language like "sue" makes cybersecurity feel intimidating for new users.

What do small businesses struggle with?

I did a comparable analysis of cybersecurity websites that catered to small businesses and churches. I also looked at websites that are tailored to niche areas to understand how they display their content.

Clear examples broke down hard to understand concepts.

Testimonies gave a personal feel to the website.
‍

Images of real people were common amongst cybersecurity websites.

Hopeful and positive language gave clear why's and how's of the product.